Get to know and explore the island and town of Pag

The island of Pag is one of the largest Adriatic islands, which gets over 2,500 annual hours of sunshine. This makes it an ideal choice for a perfect vacation. Pag offers unusual forms, wild exoticism, gentle oases, hiking trails and shallow inlets, so everyone can find something for themselves in this beautiful bounty.
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Besides its enchanting natural beauty, Pag also boasts of rich traditions and a long history, so that those who want culture can fill their days with tours of numerous monuments and a continuous run of exhibitions, and also enjoy the events of the Pag Summer of Culture, the longest cultural festival on the Adriatic coast. If you visit us in late July, you can experiencemadcap carnival festivities in our town, and if you’re here in mid-August, you can celebrate the major religious feast, the Assumption of Our Lady, which is observed with a ceremonial procession.

Time spent on our magical island will be further enriched by the rich local cuisine, in which we take pride and which will certainly delight even the most exacting palates. Besides the renowned and highly-rated Pag cheese and Pag lamb, you can also enjoy many products specific to our island, such as the local variety of wine, Žutica, as well as local herbal brandy and dessert wine, prošek, medicinal sage honey and the baškotin – a hard cracker whose recipe is maintained strict secrecy in the St. Margarita Convent in the town centre.

Activities in the vicinity

Activities on the sea

Some of the options for exploring the seashore and its inlets include kayaks or stand-up paddleboards, and if you are more adventurous you can definitely take a ride on a jet-ski or try kite-surfing or board sailing.

Speedboating

To completely experience the natural beauty of the Adriatic coast, hire a speedboat with a skipper and take an unforgettable tour around the island of Pag.

Diving

Diving will truly make your vacation complete, because exploring the seafloor is an activity that you can’t experience everywhere. The waters around Pag, besides abounding in marine plants and animals, also hide undersea caverns and even shipwrecks that you can explore.

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Bike trails

Over 115 km of mountain bike trails and the beautiful landscape will satisfy every lover of biking. Bicycling has long been a fixture of activities by tourists who visit Pag, and many lovers of long rides come to the island to enjoy its exquisite landscape. They all say that it is difficult to decide which trail is more beautiful or attractive. But they all agree on one thing: the experience of biking on the island is unique. The island has a total of 14 marked bike trails.

Walking and hiking

The highest peak on the island of Pag, Sveti Vid, is 349 m above sea level, so climbing does not require too much effort. The entire island is suitable for easy-going exploratory hikes and recreation, but be careful and protect yourself from the sun and don’t forget to hydrate. The island of Pag is known as the Lunar Island because of its many tracts of barren landscape. A unique environment rich in fossils, limestone formations, rifts and fissures in stone and dry steam beds will enchant you at first glance.

Culture and heritage

Pag salt

The island of Pag is known far and wide for its salt production. One of the largest salt production facilities in this part of Europe is in the town of Pag, and you can visit the salt museum and see how salt has been gathered throughout history and up to the present day. Some data show that salt has been gathered, or rather “picked,” on Pag since the 9th century, and possibly even earlier.

Pag lace

The pride of the island of Pag is its lace, a handicraft and souvenir under UNESCO protection, which the Benedictine nuns spread throughout the island from their convent. To this day Pag lace is a unique product with an unrepeatable design and a memento of a vacation on the island that you will not find elsewhere. Visit the Pag Lace Gallery in the town centre of Pag and view the exhibits showing how this lace developed over the course of history.

Benedictine Abbey

The nuns of the Benedictine Abbey will gladly open their doors and show you the historical heritage that the abbey has safeguarded for over 700 years. The nuns, who make lace in the abbey and spend their days in peace, work and prayer, are also known for making the baškotin, a special type of cracker that goes perfectly with afternoon tea. Its recipe has been carefully guarded for centuries.

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Roman-era aqueduct

Something you certainly have to see in Novalja on the island of Pag is the underground Roman-era aqueduct, which dates to the 1st century. Carved into solid rock and covering a length of roughly 1,050 m, it connected the community and supplied it with water. Although very little is known about how the aqueduct functioned, it is the most notable archaeological site in the wider area.

Pag Summer of Culture

The cultural events held all summer on the island of Pag reflect how much the island’s residents care about their culture and heritage. They have been held traditionally for many years, and will certainly complement your vacation and show you yet another facet of the island and the town of Pag.

Olives from Lun

Among the rare jewels of Pag are the olive groves in Lun on the island’s northern side, with over 80,000 olive trees of which over 1,000 are over 1,500 years old. The untouched olive groves and gardens of Lun, which extend over an area of 24 ha, are unique in the world.

Impressive, isn’t it? But that’s the island of Pag: impressive.

National and nature parks

The natural diversity of the wider region in which the island of Pag sits is reflected in the fact that it has three nature parks – Velebit, Vransko Lake and Telaščica – and two national parks: Paklenica and Kornati. Each of them is notable for its unique location and appearance, and what links them is that they are in the same county. It is indeed fascinating that such wonderful and protected natural sites are located in such a relatively small area.

Kornati National Park

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Telešćica Nature Park

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Paklenica National P.

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Northern Velebit NP

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Vransko Lake NP

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